Tom Adaba Legacy Champions ROOTS RUNWAY
Press Release:
Tom Adaba Legacy Champions ROOTS RUNWAY - A Community-Driven Initiative
A flagship project that is aimed at reviving cotton farming in Nigeria and globally promoting the ancient Ebira weaving tradition, has been announced.
ABUJA, FCT, NIGERIA, August 9, 2024 /EINPresswire.com/ -- Tom Adaba Legacy - an Abuja-based non-profit foundation with education at its core, in partnership with Ita'i Our Cloth , Africa-Related Inc is proud to introduce its upcoming community-engaging project entitled Roots Runway. The aim is to grace global runways with designs made from locally produced cotton, woven by the popular Ebira Weavers in Okene, Nigeria, central Nigeria.
โWhat we have in mind is to raise standards, particularly in areas that have been forgotten. To bring back the good old ones, and raise them to greater heights and international standards.โ
Roots Runway was launched on the eve of veteran broadcaster and Chief Patron, Tom Adaba's 83rd Birthday on July 2, 2024. It applies a multi-pronged approach to reviving the local cotton production and processing in Nigeria while serving to bridge historical disconnects through farming and fashion. It works by forming clusters of local farmers and weavers, creating jobs for youth, training in the cotton production process, revisiting ancient and creating new designs; and engaging artistic communities to use locally produced yarn for designs that will ultimately feature in prestigious global museums, runways, art fairs, etc.
Tom Adaba Legacy Board President, award-winning filmmaker Mrs. Oyiza Adaba-Okereke spoke at the hybrid launch, outlining plans to incorporate sub themes about environment, agro-waste, history, education and community development in the project. She said they will form partnerships in agriculture, design & construction and technology.